Must reads for tech start-ups

Kick starting your new digital business is extremely exciting but how do continue developing and make it the best it can be? Knowledge is power in business, and in the rapidly evolving sector of technology, staying ahead is critical.

PVC banner specialists, Where The Trade Buys are here to help with their top motivational book recommendations, to make sure you steer your start-up in the right direction. From how to create the optimum working environment for creative minds, to the world’s next consumer-changing trends, there’s a lot you don’t know yet about entrepreneurship and the tech industry…

The Industries of the Future

A New York Times bestseller, from Alec Ross, about all things digital. You get extensive insight into your industry’s most important advances — from cybersecurity and robotics to genomics and big data. And as Ross was once the senior advisor for innovation to the former Secretary of State in the US, Hilary Clinton, he has a view that is both learned and perceptive. His extensive travel has given him access to the some of the most powerful people in business, and his book is packed with astute observations regarding opportunities for growth and the unknown tech forces that are changing — or will change — the world.

How Google Works

A fantastic look inside one of the globe’s most revered firms. Google executives, Eric Schmidt and Jonathan Rosenberg, share with you all you could want to know about the workings of the digital giant.

Find out how Google structures its corporate strategies and workplace environment. Renowned for its innovation, creativity, and ability to bounce back from errors (remember Wave?), this glimpse into the birth and evolution of Google is a must for anyone who wishes to emulate even a part of its success.

The Upstarts

One of the best things about Brad Stone’s book is the incredibly detailed account of two global companies: Uber and Airbnb. Reading this book, you find out how these giants began and developed to become two of the most respected and innovative brands in the world.

How do standards change? Are people responsive to new companies or do new companies simply jump on a trend and an opening in the market? Learn about how you can change the world too with this extraordinary book.



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