What Is Digital Marketing, and What Career Choices Are Accessible in This Field?

Marketing is the process of recognizing and fulfilling customer demands. In this commercial world, this is a very crucial duty because successful marketing activities can generate inbound leads and attract a huge client base. 

Digital marketing is a comparatively new and young technique, despite its deep roots in business history and culture. Incrementors eCommerce SEO services company, that helps various other firms to achieve their goal of getting successful in the marketplace.

What is Digital Marketing?

We can say, digital marketing refers to any sort of marketing that is carried out using electronic equipment that includes a computer. This includes internet-based marketing operations. 

A company’s digital marketing strategy can include using websites, search engines, blogs, social media, video, email, and other methods to reach their potential customers.

Search Engine Optimization Manager

You will be in charge of the company’s whole SEO strategy, from planning to implementation, as an SEO manager. Your major goal is to raise the company’s search engine rating, notably on Google. Your tasks will vary depending on the situation, but they will include:

  • Internet promotion
  • Analytics on the internet
  • Creating a content strategy
  • Putting together a social media plan
  • Organizing campaigns to improve the results of search listings
  • Putting together a keyword strategy

In this position, someone with a solid SEO track record and strong leadership skills will excel. It also necessitates the presence of someone who is adaptive. 

You’ll be the driving force behind the company’s online presence, so you’ll need to be able to keep up with the latest trends and know how to use them to increase traffic and sales.


Your major responsibility as a blogger is to write, edit, and post content to a website or blog. Your objective is to boost site traffic by creating material that is both relevant and educational to the reader. 

The following are some of your specialized responsibilities:

  • Using affiliates to promote their products
  • Article writing and research
  • Providing readers with useful hints and tips
  • Presenting concepts
  • Keeping up to date on pertinent social media trends for the company
  • Keeping the brand’s appearance and tone consistent throughout all posts
  • Using social media to promote the brand
  • Collaborating with the SEO team on keyword implementation
  • Specialist in marketing and automation

As a marketing automation specialist, you’ll be responsible for managing a company’s automated marketing strategy on a day-to-day basis. 

You’ll be in charge of all the technology, including website design and app development. You will, in particular,

Construct Landing Pages

Set up email marketing programs and automation.

  • Optimize your targeting with analytics.
  • Increase the number of conversions
  • Customer communication should be automated.

This position is ideal for someone who enjoys data, technology, and advertising. Creating great ad campaigns, launching them, checking the data, optimizing and tweaking them, and then repeating the process are the keys to a successful career in this sector.

UX Designer

You’ll be in charge of what people see when they engage with an app or a website as a UX (user experience) designer. That encompasses everything from how it looks and works to how it makes them feel when they use it. 

Throughout the process, you can expect to consult with consumers for feedback. Among your responsibilities will be:

  • Creating software that is both useful and pleasing to the eye
  • User interface elements are being developed as needed.
  • Using storyboards to pitch ideas
  • Looking for flaws

UX/UI is a highly specialized subject that necessitates technical knowledge. Former code writers, app designers, and video game developers are the types of people who will thrive in this role. 

UX Design is expected to be one of the top twelve careers in the coming years.

Social Media Manager

You will be in charge of the company’s social media strategy, including content creation and advertising, as a social media manager. You can anticipate accomplishing the following tasks:

  • Posting new information
  • Increasing the number of followers on various social media platforms like Facebook and Instagram
  • Interacting with social media profiles’ followers and answering questions
  • Promoting the brand image of the company
  • Measuring and analyzing the level of engagement among your followers

This position will appeal to anyone who enjoys social media and is proficient with analytics. If you know what makes a great post and how to communicate with social media followers, this could be the job for you. Contact incrementors as on-page SEO tools recommended by Incrementors are known to be the best.

PPC Marketing manager

Your job as a PPC marketing manager will be to handle pay-per-click campaigns. You’ll be in charge of managing client campaigns across Google Ads, Bing, Facebook, and Instagram. You will be in charge of:

  • Keyword selection and audience targeting
  • Copywriting
  • Performing A/B tests
  • Analyzing data

Through optimization, you can increase visitors while lowering ad expenditure.

This work appeals to people who enjoy statistics and data. PPC is all about evaluating data sets and putting that data to good use.

Email marketing

Email is a type of marketing that we’ve all been using for a very long time, and it’s still one of the most effective marketing methods available. 

According to statistics, email marketing generates a $43 return on investment (ROI) for every $1 invested, which is a larger return than any other method of marketing, digital or otherwise.

The medium is fast, easy to use, and inexpensive, making it a valuable tool for businesses to engage with their customers.

Building an email list, creating personal and personalized emails geared to client interests, and nurturing leads through written conversation are all important aspects of being an email marketer.

To promote the brand and enhance client acquisition, an Email marketer will need to run end-to-end campaigns, create newsletters, and keep customers informed about new goods.

Author BIO –  Shiv Gupta is the Founder and Head of Growth at Incrementors. Incrementors is an Award-Winning Digital Marketing Agency that helps clients to grow their business online by generating more traffic, leads, and sales. Incrementors specializes in providing customized, tailored online marketing solutions highly specific to the needs of the clients.